Paige, a Los Angeles-based premium denim brand, has become a staple in women’s fashion since its inception in 2004, known for its exceptional fit, quality craftsmanship, and California-cool aesthetic. The brand’s High Rise Laurel Canyon jeans, a vintage-inspired bootcut style, have gained significant popularity for their flattering silhouette and modern take on a classic design.
The Beginnings of Paige
In 2025, these jeans remain a key offering, blending retro charm with contemporary comfort. This article explores Paige’s origins, its journey to becoming a denim powerhouse, and the unique appeal of the High Rise Laurel Canyon jeans, a model that epitomizes the brand’s commitment to timeless style and innovation.
Founded by a Fit Model
Paige was founded by Paige Adams-Geller, a former fit model who worked with top denim brands before launching her own label. Her experience in the industry, where she tested jeans for fit and comfort, gave her unique insight into what women want from denim: a perfect balance of style, flattery, and wearability. In 2004, Adams-Geller set out to create jeans that prioritized fit above all, addressing common issues like waist gapping and poor stretch recovery. Launched in Los Angeles, Paige quickly gained traction for its premium quality and innovative designs, filling a gap in the market for high-end yet accessible denim.
Paige’s early years were marked by a focus on crafting jeans that felt personalized, with an emphasis on soft fabrics and tailored cuts. The brand debuted at retailers like Nordstrom and Bloomingdale’s, where its attention to detail and inclusive sizing (from 24 to 35, later expanding to plus sizes) earned a loyal following. By 2005, Paige had become a go-to for celebrities and fashion enthusiasts, with Adams-Geller’s vision of “the perfect pair of jeans” resonating widely.
Growth and Brand Ethos
Paige’s ethos centers on creating denim that empowers women to feel confident and comfortable, rooted in its Los Angeles heritage. The brand blends laid-back California style with sophisticated craftsmanship, offering jeans that transition seamlessly from casual to semi-formal settings. Over the years, Paige expanded beyond jeans to include tops, jackets, and dresses, but denim remains its core, with innovations like TRANSCEND and VINTAGE fabrics setting it apart.
In 2025, Paige continues to prioritize sustainability, using eco-friendly washes and recycled materials to reduce environmental impact. The brand’s commitment to quality and inclusivity, combined with its California-cool aesthetic, has solidified its status as a leader in premium denim, with the High Rise Laurel Canyon jeans as a standout example of its legacy.
The High Rise Laurel Canyon Jeans
Design and Features
The Paige High Rise Laurel Canyon jeans are a vintage-inspired bootcut style that has made a significant comeback in 2025, reflecting the industry’s shift toward retro silhouettes. Featuring a high-rise waist (approximately 10.5 inches) and a fitted thigh that flares slightly from the knee, these jeans create a universally flattering silhouette that elongates the legs [Web ID: 2, 6, 9]. Available in standard (32-inch inseam), petite (30-inch inseam), and various washes like A Capella, Bebop, and Crisp White, the Laurel Canyon blends authentic vintage appeal with modern comfort.
Crafted with Paige’s TRANSCEND VINTAGE denim, a blend of 93–98% cotton, 2–5% polyester, and 2% elastane, the jeans offer stretch and recovery for a soft, lived-in feel from the first wear. Details like raw hems, whiskering, and distressed finishes enhance the retro aesthetic, while sustainable production methods, such as laser fading, align with 2025’s eco-conscious trends [Web ID: 6, 12].
Fit and Appeal
The High Rise Laurel Canyon is designed to flatter a wide range of body types, with its high waist cinching the midsection and the bootcut leg balancing proportions. Bloomingdale’s customers rate its fit as true to size, with some noting it runs slightly big, earning a 4.5/5 star average [Web ID: 1]. The jeans are praised for their versatility, pairing effortlessly with boots, heels, or sneakers, and their ability to transition from casual to dressy looks. However, some reviews mention sizing inconsistencies across washes, recommending in-store try-ons for accuracy.
Why Paige Embraced the Laurel Canyon Style
The High Rise Laurel Canyon reflects Paige’s response to 2025’s demand for nostalgic, relaxed silhouettes. The bootcut style, reminiscent of 1970s fashion, aligns with the industry’s revival of vintage trends, as seen in collections from brands like Levi’s and Free People [Web ID: 15]. Paige’s focus on fit, honed by Adams-Geller’s modeling background, ensures the Laurel Canyon flatters diverse figures, making it a standout in the brand’s lineup.
The model’s popularity, with prices ranging from $225 to $279, stems from its blend of retro charm and modern innovation, such as TRANSCEND fabric and eco-friendly washes. Its presence at retailers like Shopbop and Paige’s own site, where it garners high ratings, underscores its appeal to women seeking timeless yet trend-forward denim.
Styling the High Rise Laurel Canyon
The Laurel Canyon’s bootcut silhouette pairs well with tucked-in blouses or fitted tees for casual looks, while a blazer and heels elevate it for semi-formal settings. Washes like Crisp White suit spring and summer, while dark shades like Black Fog Luxe Coating add sophistication for evening wear. Its ankle-length petite version is ideal for showcasing statement footwear, aligning with 2025’s trend of bold shoes.
Paige’s High Rise Laurel Canyon jeans embody the brand’s legacy of quality, fit, and style, rooted in its 2004 beginnings under Paige Adams-Geller. With a focus on flattering, vintage-inspired designs and sustainable practices, the Laurel Canyon is a versatile staple for 2025, appealing to women who value timeless denim with a modern edge. Paige’s journey from a fit model’s vision to a premium denim leader underscores the enduring popularity of models like the Laurel Canyon, making it a must-have for contemporary wardrobes.